As a landowner in Massachusetts , you may have considered putting your land up for sale. For many people, this is the best option when they find themselves stuck with unused land. Selling a parcel or lot is a bit different than selling a home, yet many of the same fundamentals apply. In our latest post, we will offer tips on effectively marketing land for sale Massachusetts
Convincing someone to buy your dirt isn’t always easy! You are typically dealing with a much smaller market that will require strategic planning. With some work and a creative strategy, you should be able to find a buyer, however, sometimes you will be required to think outside of the box.
You will want to get your land in as front of as many people as possible. If you aren’t paying an agent to help you, you will want to take care of online listings yourself. Set up accounts on the multiple sites and pay the listing fee. With land, paying the extra fees to keep the property at the top of the list can pay off! Often times, vacant lots get lost among all of the other listings., so do what you can to highlight your property. It will hopefully pay off in the long run.You’ll want to use visual tools to tell the story of your property in a beautiful and compelling way. You aren’t able to show photos of a kitchen or great room, so be creative with the photos you put in your listing. You will want the land to appear as desirable as possible by utilizing great lighting and angles. Show the natural features of the land, views, local amenities and maps to help people determine exactly where the property is located.
Have Great Signage
In addition to online listings, property signs always should be part of your marketing plan. Don’t just use a standard “For Sale” sign. Instead, we suggest that you have a sign custom-made for your property. It needs to catch people’s eye and provide them the information they need in a quick and clear manner. The lot size and contact information should be at the forefront. Many times, people are driving my quickly, and you will only have a few seconds to capture their attention. Make sure the sign is well maintained and doesn’t become a victim of harsh weather elements.
Clean It Up
If you were selling your house, you would likely run the vacuum and put your laundry away. The same thing applies here. Cut the grass or weeds that have grown in. Make sure there is no garbage anywhere near the property. And hire a photographer who can capture your property in it’s best light. Literally. Some sellers will even add minor landscaping touches to make the land appear more beautiful. Think of it like home staging, but with vacant land!
As interest builds in your property, you need to be ready to show it to potential buyers. The property boundaries should be well marked and the property thoroughly cleaned up. Garbage, old structures, and excess brush should be removed. You always should offer to “walk the property” with a potential buyer. You can show them the property lines and point out desirable features of the property. Help them imagine what they could do with the property if they chose to buy it.
Know What You’re Talking About
When you are prepared and knowledgeable about the Massachusetts land you own, you will be able to answer any questions that come up. The first impression you make with your potential buyer is imperative, so make sure you know what you are talking about! What can be built on the land? How is the soil? Is it in a flood zone? Can it be divided? Are there building or environmental restrictions? There are many questions buyers will throw at you, make sure you have all of your information ahead of time.
Think About The Market
When selling a house, it is typically pretty easy to determine your target market. A land sale has many other variables. A house is a tangible structure, while a piece of land often requires a bit of imagination. If the land is being sold with the intent to develop, you will need to help potential buyers envision what might be. Who would want your land and why? The market for land is less active than that of houses, so you will need to be smart and creative when marketing land for sale in Massachusetts .